Our client — a growing B2B SaaS company based in London — wanted to increase their organic visibility and reduce dependency on paid ads.
They had a solid product, but their biggest challenge was consistent organic traffic and qualified leads.

Despite good engagement from ads, their Domain Rating (DR) and keyword visibility were stagnant.
They needed a full SEO strategy that could scale organic growth sustainably.

The Challenge

When the client approached Growth Outreach Lab, they were facing:

• Limited organic presence (fewer than 200 monthly visitors).

• Weak backlink profile (mostly low-quality links).

• No defined topical content structure.

• High competition for their target SaaS keywords.

In short, they had a great product — but no one was finding it online.

Our Strategy

We designed a 6-month full-stack SEO campaign combining technical optimization, content strategy, and outreach.

1. Keyword Research & Topic Mapping

We conducted an in-depth competitor and keyword analysis to find opportunities with:

• Moderate competition (KD < 40).

• High intent keywords (e.g., “B2B SaaS CRM tools,” “customer retention software”).

• Strong search volume with commercial relevance.

We built a content roadmap of 20+ strategic blog topics targeting their buyer journey.

2. On-Page Optimization

We optimized all key service pages by:

• Restructuring internal linking.

• Adding schema markup & clean meta data.

• Improving site speed and Core Web Vitals.

This gave search engines better crawlability and improved UX metrics.

3. Link Building & Digital PR

We launched a manual outreach campaign targeting DR 60+ SaaS and tech publishers.
Over 6 months, we secured:

• 40+ backlinks from DR 70+ websites (e.g., niche SaaS blogs, marketing sites).

• Zero sponsored or spammy links — all editorial placements.

Each link pointed to a specific content cluster to increase topical authority.

4. Content Creation & Optimization

We created high-quality, SEO-optimized content written for SaaS buyers — not search engines.
Each article followed our Topical Authority Framework — interlinked, keyword-aligned, and solution-driven.

5. Tracking & Reporting

We provided the client with:

• A live progress dashboard (Google Sheets).

• Monthly reports summarizing rankings, traffic, and backlink placements.

• Quarterly strategy calls to review growth and adjust plans.

The Results (After 6 Months)

Our campaign delivered measurable growth in every core metric.

MetricBeforeAfterGrowthOrganic Traffic3,100 visits/mo13,000 visits/mo+320%Domain Rating (DR)3252+20 points Keyword Rankings 18 Top-10 keywords 60+ Top-10 keywords+230%Referring Domains4587+42 newLeads & Signups15 per month48 per month+220%

“We finally started seeing traffic and conversions without running ads — it changed our entire marketing ROI.”
— Marketing Director, SaaS Client (London)

Key Takeaways

Manual outreach and high-DR backlinks compound authority fast.
Topical content clusters outperform random keyword blogs.
Clean on-page structure + technical optimization = faster indexing.
Transparent reporting keeps agencies and clients aligned.

Final Impact

Within just 6 months, the client’s site evolved from an underperforming asset to a consistent lead generator — ranking on Page 1 for 8 major SaaS keywords and attracting qualified organic traffic every week.

Today, their team continues scaling this framework — powered by Growth Outreach Lab’s white-label SEO system.

Want Results Like This?

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smart link building, data-driven content, and complete SEO optimization.

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320% Organic Traffic Growth in Just 6 Months

How a B2B SaaS company in London scaled organic traffic, boosted keyword rankings, and built long-term topical authority.

CASE STUDY – SaaS CLIENT (LONDON)